Lessons from Jim Koch: Staying Connected

7 Dec

What’s Jim Koch’s thought on…

On staying connected: As a business grows, the people at the top are often cut off from the market, the customers, and what’s really happening. I still do a lot of street selling and spending a lot of time in front of customers, whether it’s trying to get a draft line or a better place on the shelf. It teaches me the real challenges. We don’t do a lot of market research or focus groups, but I see real customers and to me that’s a lot higher quality information.

Source: Teri Evans, Entrepreneur

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